Blog.

Losing Engagement — Getting the Most From Your Facebook Posts

It is not new to hear that Facebook has once again chanced their algorithm. Their reasoning, to make a better experience for Facebook users, pushing more updates from friends and family, meaning even less will see your business page posts. I don’t know about you, but I am not buying it. For a long while it has become clear that Facebook has turned into a pay-to-play platform and now it is even more apparent. Before this last update, only 2-5% of those following your page saw your updates and now it is even less. Facebook is pushing you to engage with their ad platform and pay to reach not only new customers, but even those that have already liked your page. 

 

So what is a small business owner to do? 

Here …

Practice What You Preach — Finding the Right Vendors for Your Business

In my industry, there are tons of people who claim to be social media or marketing experts, but very few practice what they preach. For me in my business, I never recommend digital strategies that I have not practiced myself and learned how to execute properly.

Would you trust a plumber to fix your issues if they had never done it before?

From marketing help, contract workers, accounting services and any other service needed to help run your business, you need to make sure you choose service providers that practice what they preach. Here are a few guidelines to help:

1. Expertise

When looking for professional services, you want to choose someone or a company with expertise. Would you hire a social media company that claims to be experts that …

Speakeasy Intern Insights

A few months ago, I had the pleasure of meeting a young TU Marketing student, named Hannah from the recommendation of a client. Just like me when I graduated from school, Hannah was seeking advice on entering the marketing world, post graduation. Little did I know, that this meeting would turn into the start of Speakeasy’s first intern. We have been so busy and overwhelmed that we have not recognized her amazing talents and personality she has brought to Speakeasy.

Without future adieu……give Hannah a warm welcome to the crazy marketing world.

Her Story.

I am a Senior Marketing student at the University of Tulsa but started off as an Anthropology/Pre-Med student. After realizing that I did not want to spend my life in scrubs (I’m a bit …

LinkedIn 101 Part 2 – Optimizing Your Profile for Business

As we continue the discussion on LinkedIn 101 for Business…today I will show you a few more tips to optimize your profile to present yourself professionally to bring in more business for you. 

Main topics to be discussed include: 

- Endorsements

- Recommendations

– Slideshare.net If you missed the first video on optimizing your profile, don’t worry, you can view it here: http://youtu.be/qzeLLhlYYIs?list=UUEZ6MYztGTQ76JqsSLBS1ug

 

Don’t forget, you can tweet me at @SpeakeasyStrat and use the hashtag #InspireHappyHour to join the conversation.

If you would like me to review your updated LinkedIn profile, send me an e-mail at speakeasystrat@gmail.com or message me on my social media.

The Marketing Dame,

 

LinkedIn 101 – Optimizing Your LinkedIn Profile

LinkedIn has become the main social network that is dedicated to your professional and business life. Just as the way you run your business, you need to have a professional profile to showcase who you are, what you do, and why people should do business with you.

Today’s video is here to help get you started on re-branding or branding for the first time on LinkedIn. We will go over 3 main tips:

- Your Profile Photo – Your Tagline – Initial Updates to Your Information

Don’t forget, you can tweet me at @SpeakeasyStrat and use the hashtag #InspireHappyHour to join the conversation about this topic.

Don’t forget to subscribe to this channel so you do not miss any social media tips.

If you would like more help …

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