What are Pinterest Analytics?
Pinterest recently released it's own analytics for businesses to be able to track the activity on their pages. You could almost call this the Facebook Insights of Pinterest. Here is a great little video from Pinterest explaining their new feature.
What features are included in the analytics?
- Track the traffic coming from your website to Pinterest.
- See which pins get the most repins.
- View who is pinning from your page and what else people pin alongside them.
How do you get the new Pinterest Analytics feature?
- In order to view the new Pinterest Analytics, you must first have a business Pinterest page. If you have not done this yet, you can convert your profile here or view our previous article on how to create a business page.
- The next step you must take is to verify your website. By doing this, Pinterest is able to track the pins from your website and give you the analytics you need. In order to verify your website you will need access to the back-end of your site. If you do not know how to do this, you may need to contact your web host. This process can be a bit tricky, it took me a few tries to understand how to do it, so do not feel discouraged.
Now you have set up Pinterest Analytics, but how do you view it?
- Simply scroll up to the top of your screen and hoover over your account. The drop down will appear and you can then click on the "Analytics" tab.
- Once you have clicked on the tab, you then have the ability to see the analytics from Site Metrics, Most Recent, Most Pinned, and Most Clicked. You can even export these stats for your own analysis.
Limitations of Pinterest Analytics
After looking into the Pinterest Analytics, it is clear that this tool is very useful, especially for those that get a lot of business from Pinterest, such as e-commerce websites. The main limit that this tool has is that it simply shows you the analytics of the pins and repins of your own website content. It does not show you the most repined and interacted pins that come from other people's sites and things that you have repined from others. Now why is that important? Well I don't know about you, but the majority of my pins do not come from me, but are repins from things I think are relevant for my customers. Wouldn't you like to know the analytics on those pins?
After looking around at other analytics tools, my favorite is by far PinLeague. Now this is a paid service, but they do have a limited FREE program available as well, which is perfect for those getting started.
- See WHO Pinned Content From Your Site.
- See which pins are driving traffic to your site.
- See HOW MUCH REVENUE Pinterest is driving to your site.
- See which users / affiliates help you generate revenue from Pinterest.
- Track COMPETITORS’ top pins from their domain.
And for the Advanced User they have these features:
- View top pins from your profile and filter by keyword, hashtag, category, board and more.
- Sort top pins from your domain (“Brand Mentions”) by metrics such as Repins, Likes and Comments.
- See which pins drive traffic to your site.
Here is a link to their analytics. If you are serious about Pinterest, I suggest you take a look.
Why You Need to Track Your Pins
Having the ability to track your pins is key if you are truly wanting to grow your page and increase your ROI through Pinterest. Of all the social media platforms, Pinterest by far has the greatest potential to bring actual sales through your door. According to Daniel Maloney of PinLeague, Pinterest creates more referrals per user and more revenue per referral than Twitter and Facebook combined and it is cheaper to obtain a Pinterest follower than gaining fans on all the other social media networks. To me the numbers are in your favor, which means it is time to take this platform serious.
By tracking your pins, you are essentially able to trend spot among your following. You can see what they like from you and others, which allows you be innovate and change your strategy as needed to fit the needs of your customers. I don't know about you, but as a marketer this is extremely exciting. Knowing what the customer likes and wants can be a daunting task, but tracking pins allows you to see into the mind of your customer. It also allows you to see who your brand advocates are, which means you can reach out to them and gain valuable insight for your brand.
Overall the new Pinterest Analytics tool is a great asset to businesses, but there is much room to be desired. Feel free to leave a comment below with any questions you may have about this new Pinterest feature. I would love to hear how you are liking it.
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