Now that you are on Twitter....What should you tweet about?
There are many places to start when thinking about what you would like to tweet. Before you start tweeting, first set up an initial strategy for your account. Here are some questions to ask yourself before you begin sending out your tweets:
- Is your Twitter account a customer service platform?
- Who are you targeting with your Twitter account?
- Do you have a content strategy for your account?
- How will you use Twitter differently than your competition?
Once you have settled your strategy for your account, it is time to start planning out your tweets. It is always recommend that you plan them out in advance so you strategy is fully executed. Discuss with your company upcoming events and promotions that can be included in your upcoming tweets.
The Deets:
What Business Should Tweet About
An Observation
You can tweet photos or a status about what is happening around the office. This is a great way to showcase your company culture.
Events You are Attending
If your company is attending an event or holding a webinar, tweet about it. Share the link to the event or use the event hashtag. A great personal example of this was when I attended the Social Media Examiner Marketing World Conference, known to the Twitter world as #SMMW13. Anytime something I deemed relevant to my followers and was happening at the event, I used #SMM13 within my tweet. Twitter uses hashtags (#) to be able to easily find trending topics and allows people to have a conversation about a certain topic, which is the perfect platform for event marketing.
You Content
Do you have a blog for your company or any recent press? Link to the content within your tweet. In the tweet, give people a reason to click, so make sure your tweet has an interesting or eye-catching update to go along with the tweet. On your website you can see how much traffic you gain from tweets that are linked to your website content through your back-end stats like Google Analytics.
Someone Else's Content
Do you have experts that you follow for your industry? Tweet their blogs and articles. Be sure to let your followers know why they should read it or why it is relevant to them to click. Besides pasting an article in a tweet, you can also "retweet" what someone else is already saying on twitter. Then you "retweet" the tweet that was sent not shows up in your newsfeed for your followers to read as well. Retweeting is essentially an avenue for digital content to go viral.
Chat with Someone
Twitter is one of the most conversational social media platforms, so why not talk to other users. You can tweet directly to people by including the "@" symbol and then their twitter name. For example if you wanted to tweet at me you would include my name @SpeakeasyStrat within the tweet.
There are 2 things to remember when including a person in a tweet. First is that when you tweet beginning with the person's name, that tweet is directed straight to them and is not sent to your followers Twitter feed. It does show up on your profile, but not to all of your users. If you want to say something about a person and you want your twitter following to see it, include the name of the person anywhere within the tweet, except for the immediate beginning of the tweet.
Using the tips above will help you and your brand build stronger relationships with your customers, increase brand awareness, and potentially your sales. They key with Twitter is you want to be as transparent and human as possible. Do not automate responses when people follow you, but tweet at them directly, include their name and potentially a compliment or "thank you" for following you. There are countless stories of people becoming more loyal to brands, simple because the brand responded to them via Twitter. Social media is a powerful tool if you take the time to understand it and leverage its power for the good of your company.
If you have any questions or would like advice on your Twitter account, leave me a comment below, or tweet at me @SpeakeasyStrat. If you enjoyed this article or found it helpful, please go ahead and tweet, share, pin, and post it using the buttons below.
If you have read this article and need help setting up your new Twitter Business Account feel free to send me an e-mail at Kersten at Speakeasy Market Strategies dot come. I do also have social media management programs available for those that need Twitter, but would like someone to manage it for them.