I'm sure you have heard that social media is the hot topic in marketing and that you need to be there, but here are some stats to back up the hype.
The following infographic presents some great evidence from this year's Social Media Examiner's Marketing Industry Report to support the trends of social media this year (download the report here).
From this 43 page report, here are the keys that you need to know to take your company to the next level:
YouTube is the new golden child.
According to the report, 69% of marketers plan to increase their use of the platform, which is no surprise. YouTube is the little known tool to significantly help with SEO. Marketers are constantly fighting for keywords on Google, pushing up the cost per pick and Google ad pricing, whereas YouTube presents a cost-effective alternative that is relatively untapped. Although your website may not appear at the top for certain terms, your properly uploaded YouTube video might.
Podcasting is exploding.
This is the hottest marketing trend of 2013. This platform is wide open and savvy brands are jumping on the podcast bandwagon. Stats have increased from 5% of marketers podcasting to 24% of marketers increasing their podcasting efforts.
Facebook and LinkedIn is where marketers are investing their time.
In the survey of marketers, when asked which social media platform they would choose it they could only choose one was Facebook (49%), followed by LinkedIn(16%).
#1 benefit of Social Media is increased exposure.
Although we all would like the track every sale with social media to show ROI, the real reason we use social media is for market awareness. These platforms allow brands to interact with their customers cost effectively in a way that was previously not possible.
See the stats for yourself...
Image source: www.topwebdesignschools.org
It is clear from the infographic above that brands are investing in social media and it is becoming more and more important every year to an overall marketing strategy. Will your company be left in the dust or will you make a splash in your market and utilize social media to its greatest potential?
Still not convinced social media can help your business? Let me know why in the comments below.
If this post struck a chord with you and you are ready to increase your exposure online, then look no further. I am here to help you be able to get back to what you do best and I can handle the rest.
Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate to help your business, click here for a free digital marketing report, custom-made for your company. Even if you are not in Tulsa, I also do have consulting available for you to purchase to get one-on-one help from me to kick-start your next project, company, idea…the skies the limit. Click here for more info on those services.