"Revitalizing a Tulsa Icon" - A Speakeasy Website Case Study

Whether you are from Tulsa or not, this Speakeasy website case study can help you and any company thinking about creating a website with some tips and tricks of web design. When the client came to me, the goal of the site was to create less questions for them to manually answer and for their website to be a place of information for prospects and ultimately to weed out those who were not serious about booking.

When creating a website, no matter the industry, the end goal is to drive sales and business, whether that is through e-commerce or being information driven. When designing a website you must take this into consideration and make the site as user friendly as possible while also creating an aesthetically pleasing experience for them.

Now lets take a look at the before and after shots of a well known event and wedding venue here in town, Harwelden Mansion which Speakeasy has the pleasure of working with.

Before Speakeasy

Old Harwelden Mansion Website

After Speakeasy

Harwelden Mansion Speakeasy Site

Now what were some keys to success with this new website and how it meet client needs. Let's take a look:

• Easy to navigate - Whether you are wanting to host an event or wedding, it is very clear to the user which areas of the site are meant to meet your needs through large buttons on the homepage. You do not have to slide through banners but are able to quickly find what you need in a short amount of time.

Harwelden Events

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screenshot 12

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• Branded logo - Before Speakeasy came in, the mansion had an image of a concrete "H" that is located on the actual building. Although it is a lovely image, it is difficult for that to translate digitally and use on promotional products like business cards, brochures, etc. Speakeasy came in a revitalized the logo to create something that would work well for them in print and web material, as well as something that people would begin to recognize as representing Harwelden Mansion.

Harwelden Mansion Logo

• Clean design - The previous website was full of content that was irrelevant to prospects booking the venue and much of this excessive information cluttered the homepage. We condensed and rewrote content to fit their needs and get to the main points that would meet the needs of clients. The site now allows people to easily find what they need and does not overwhelm their eyes.

• Use of Imagery - This venue is a Tulsa icon and needed to be shown in a new light. Through the use of updated photography and including images of recent events and brides, the mansion can now be seen in a new light as something that is appealing to more generations and their target market.

Harwelden Mansion Weddings Page

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• Social Media - Yes, of course brides and events need to be represented on social media. The previous website made it difficult to find the social media icons. The clean design of the new website makes it easy for visitors to interact with their social media and even share the content, such as the Pinterest "Pin" images option throughout the site. The more people you can get to share your brand the more awareness and ultimately sales you will generate.

• Removal of contact form - the removal of the contact form within every page of the site helped to filter out prospects that were not fully interested in the venue. Prospects that truly want to know about the venue have to make the conscious effort to contact the venue by navigating to the proper page, which means they will spend more time clicking through the site.

Now to recap what are some keys to a successful website?

• Ease of use - the ability for visitors to quickly and easily be able to navigate your website in as few clicks as possible....because lets be honest we are all busy and don't have time to click through a million pages to get information we need online.

• Branded design - your website needs to represent your company and its brand...period. Across your web platforms, (website, social media, etc) your brand need to be consistent.

• Drives sales - Your website is a sales tool, which means you need to treat it as such. Make sure your website directs visitors to meet your goals and to be able to easily do business with you.

• Create a fan base - Allowing visitors to interact with your brand via social media will begin to foster a group of cheerleaders and brand advocates for your company. Of course you must interact and create a reason for them to vouch for you with your social media...but that is a post for another day.

As you can see the revitalization of Harwelden Mansion, a Tulsa icon is now ready for the next generation of events and weddings. But a website is merely a stepping stone in the marketing of a business. If this post helped you or opened your eyes to the next steps for your digital marketing feel free to share it. If you would like a FREE consultation and review of your current digital marketing contact us today to get started. Creating a website and marketing plan should not be a daunting task, so let Speakeasy Market Strategies help!

The Marketing Dame

Implementing New Years Resolutions

We are in our third week of the New Year, which means everyone is in full throttle when it comes to their resolutions. Having New Years resolutions for yourself are a great way to start the year by focusing your energy on change for the upcoming year. The same concept should apply to your business as well. Here are some tips for setting resolutions in your business: 1. Write Them Down

So many times we say we have resolutions, but writing them down will solidify them and keep you more committed. If you have a business with employees, print them out and place them in a communal area to remind people of the positive changes you are wanting to make in the business this year.

2. Measure Your Progress

Just like any business plan you make, you must have a measure of success. Plan small goals to reach your resolution and set the dates for checking your progress to keep you and your company accountable. Creating an action plan will ensure your business makes the necessary steps towards success.

3. Make Adjustments

After your first evaluation of your progress towards your resolution you may need to see the reality of reaching your resolution. This will take you truly taking a look at the progress you have made and make necessary changes to carry out the business goal.

4. Set New Resolutions

At the end of the year, access your progress you made towards your goals for the previous year. Then create new resolutions for your business for the new year, taking into account the growth you saw in the previous year.

As an example, here are the resolutions I have made for myself and business for 2014:

1. Blog at least once a week.

To do this I am actually doing a kick-start program by committing to blog once a day for the next 100 days. This goal was inspired by the video below and the GiveIt100.com movement. The blogging resolution will help me grow as a writing to reach my goal of writing an eBook and will help with my SEO for my company website (gotta love hitting two birds with one stone).

[youtube id="I5FkshLcNLQ" width="550" height="300" align="center"]

2. Grow my knowledge through continued learning.

This goal has been on my mind for months and as I was driving back home from Texas I began implementing this goal by subscribing for Audible. If any of you are like me, I have piles of business books that I never seem to be able to read, which is why I want to make refining my skills through learning a priority. Each month I get 1 free audiobook for $14.99 that comes directly to my iPhone and I can listen to it in my car, gym, wherever and this will help me reach my goal. P.S. If you do sign up the code FREEBOOK may help get you 2 free audio books when you sign up.

3. Make accounting a priority.

As a consultant and small agency, accounting is an essential part of running a business. In all honesty it is my LEAST favorite part about running a business, but it is a necessary evil. Therefore this year I am going to set aside more time to take care of my books and to start I am purchasing a Neat Receipt to help me manage my receipts and stay more organized. My action plan for this is to work on my books at least twice a month.

Now that you have seen my goals and ways to help you stick to yours, comment below with a few of your own for your business and how you plan to stick to them.

Takeaways and Lessons Learned from #SMMW13

With over 1,000 people in attendance, many lessons and takeaways were learned from hearing the best in the industry.

SMMW13 Marriott

This year I had the pleasure of attending Social Media Examiner's Social Media Marketing World Conference (#SMMW13) in sunny San Diego. With big names like Chris Brogan, John Jantsch, and so many more...it is safe to say that this conference was a time of great learning.

Over the next few weeks I will be going in depth on some of the topics I heard, but for now I will discuss a few takeaways that I learned not just from the speakers, but the attendees as well. Out of a speaker list of 49, it was difficult who to pick and choose who to listen to in person and who to listen to via audio when I came home. But since many of the speakers were ones that I had read their books or admired, I opted to listen to those I had already come to learn so much from.

Lesson #1: Be Authentic.

With social media being an outlet for many people to hide behind a computer, it was refreshing to hear so many of the speakers encourage people to be authentic. It is so easy these days to hide behind a brand and not make close connections with our online audience, but this is a HUGE mistake. Back before newspapers, TV, Radio, and even the web, people bought and sold based on word of mouth, which relied on being "likeable" and providing quality products and service. People buy from those they like and you are far more likely likeable by being genuine and authentic. Relationship building is the key to long term success.

One story I have from the conference is from my interaction with Dave Kerpen, writer of Likeable Social Media and owner of Likeable Media. The first networking event the conference orchestrated was at a museum not far from the hotel, but far enough to bus attendees to the location. On the ride over Dave sat next to me and we had a wonderful discussion about our businesses. He talked about running his company with his wife and how I grew up with small business in my blood from my parents running a company together. He handed me his card and for some reason I did not put 2 and 2 together that this was the author of one of my favorite social media books (and one that I give to many of my clients). Before we had finished our conversation he was already tweeting to me about wishing me luck. Now I am not one that gets starstruck, I simply appreciated his kind words and encouragement regardless of who he was.

Fast forward a day and a half later and I see the same gentleman get up on stage and give one of the best keynotes of the entire conference. Within his keynote he mentioned how important it is to be the same person in public and in private. He also explained how transparent he was and that even though he is extremely busy, when people tweet to him he will almost always respond within 1 to 2 days. Now how many CEO's do you know that have that closeness with their followers?

The principles he was explaining to the crowd is one that every businessman should learn. You must take the time to be genuine to anyone regardless of what they can do for you. I have countless stories on my own of the connections and business I have made from people that I never thought would be so vital to my life and success, but it is because I treat everyone the same. Being one person in your professional and someone different in your personal life will not gain you great success. I can tell you I did have a speaker I wanted to listen to, but after he dismissed me as someone that could not bring him business I have since unsubscribed from all of his digital media. He was someone else in person then when he projected to his digital audience. Those that learn this lesson will not only see success, but will make connections and relationships they never thought possible.

Lesson #2: E-mail Marketing is having a Comeback.

Chris Brogan + Kersten

For me I have spent years LOATHING e-mail marketing, at least the e-mail I get sent from big brands that do not give me any value whatsoever. But according to Chris Brogan and many others, building your e-mail list is the key to profits. Chris mentioned many times that he has never seen social media bring him business, but over and over he has seen his e-mail newsletter bring him money. And let's be honest, we all are attempting to receive paychecks from our social media efforts. So how does one build an e-mail list? Here are a few tips from the experts:

• Make your e-mail sign up visible to your site viewers. You can do this by having a pop-up on your site, asking visitors to sign up before they read your post. I will add that you may want to consider the pros and cons before adding a pop-up box on your homepage.
• Entice them to sign up. You must give your readers value to sign up for your newsletter. This could be a free e-book or whitepaper, something that will push them to want to hear from you more often.
• Tell them what they will get. Most people are not fans of e-mail marketing, which is why you need to be upfront and honest with them about what you will be sending to them.

Lesson #3: Connect, connect, connect!

According to Mark Schaefer of The Tao of Twitter, Born to Blog, and Return on Influence, social media has brought us back to the core of marketing and connecting with customers. When we created the printing press, we took a step away from our customers. With the addition of radio, TV, and other channels, brands have become more and more disconnected from their customers. Social media changes the game and allows brands to directly connect with brands with the push of a button.

There were countless stories told during the conference of people interacting one-on-one with customers and fans and how these interactions build stronger brand loyalty. I have had numerous occasions where I had a bad experience with a brand and the way they handled the issue via social media made me a brand advocate. People crave connection and want to feel as if their opinion matters, which makes social media the perfect solution for brands to better satisfy their customers.

So how do you implement this? Respond back to your followers and fans. Don't rely on automation services, but take the time to personally connect with those that are following and interacting with you. You never know how one kind word can create a customer with a long lifetime value.

SME Museum Group Show 2013

Lesson #4: What's next in Social Media?

All of the "experts" have different opinions on which platforms will survive and which will fade away. To me the platform is not the point, in my opinion being able to connect with your customers is the key to the long-term survival of social media. I do not see it going away any time soon, nor do the experts. What you will see is brands sinking or swimming depending on their management of social media. Years ago many thought social media was just a fad. To that I say, look at the brands that have seen a significant increase or decrease in their bottom line and/or PR because of social media.

As you can see from my pictures the conference was not only a time of great learning, but of making true connections and lasting relationships with a truly remarkable group of professionals. It was a privilege to attend, but now it is time to take all that I learned and apply it to my wonderful clients to help them grow!

Nicole + Kersten

I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today’s digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest.

Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom-made for your company. Even if you are not in Tulsa, I also do have consulting available for you to purchase to get one-on-one help from me to kick-start your next project, company, idea…the skies the limit. Click here for more info on those services.

P.S. Over there on the right is one of my newfound friends from the conference, Nicole aka Cute Culture Chick. She is a seasoned blogger and social media expert and I look forward to continuing the friendship. A perfect example of a real relationship created through the world of social media. Take a look at her #SMMW13 recap!

The Social Sickness - The Infographic to Diagnose Your Symptoms

Are You Addicted to Social Media?

Now obviously, my company manages social media and other marketing efforts; therefore I am constantly on virtually every platform at once. So this blog is not only for those of you that are seeing social media take over your life, but for myself as well. Let's start by looking at the infographic and you diagnose which "Social Sickness" you may have (oh come on anyone into social media has one of these ;)).

Kersten's Confession

I must admit to you all that I have more than once "Social Sickness" according to this infographic. The first step towards recovery is admitting you have a problem right? Currently I have symptoms similar to the following infographic patients:

• The Social Guru - although I do not promote this, it is what I do for a living.

• The Alert Lover - hey I have to know what is going on, my excuse is alerts for my clients, but honestly I am just an addict.

• The Constant Checker - because who wants to be sitting in line at the grocery store staring into space....am I right?

Steps Towards Managing Your Social Sickness

It may seem impossible, but there are steps you can take to manage your symptoms and these can help with any of the symptoms listed in the infographic.

1. Social Media Breaks

Designate times during the day to "check" your social media. Set a time limit for yourself such as 5 or 10 minutes and stick to it. I find it helpful to set a timer on my phone, because let's be honest, social media can be a vortex for time.

2. Healthy Boundaries

If you do social media for work (like I do), turn yourself off once the workday is over. I always keep my alerts for my clients and myself on if something does happen, but other than that, do NOT get on social media. You need to begin setting up a healthy boundary between you and social media.

3. Create a Schedule

For those of you doing social media for business, set up times on your phone of calendar to tell you when to post. This way you are not haphazardly posting and are not wasting time. I set up a calendar on my iCal that tells me what I am going to post about that day, such as a broad category. For each of these categories I have resources already pre-set up that I can pull from for content. This way you are not wasting your time or your bosses and are being highly efficient.

4. Have Fun

This is sometimes that hardest thing for me since I am all social media almost 24/7, but I have to remember that I do social media not only because it is my job, but because I love it. There are times when I post nothing on personal accounts simply because I am exhausted and do not find it fun anymore. If you have gotten to this point, you are not alone. It is because of this that it is important to follow steps 1 through 3 so you do not get burned out. The worst thing you can do for your brand is get burnt out and then disappear on your platforms. Consistency is key to building a loyal following, so learn the steps and stick to them. You and your fans will thank you!

I would love to know what is your social sickness. Leave me a comment below and let us know which "patient" you are. Are you taking steps to help? Let us know!

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I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today’s digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest.

Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom-made for your company. Even if you are not in Tulsa, I also do have consulting available for you to purchase to get one-on-one help from me to kick-start your next project, company, idea…the skies the limit. Click here for more info on those services.

Happy Easter from Speakeasy!

Happy Easter from my home to yours!

I know that there is a big controversy of Google upsetting the Christians today and other such topics of debate on this day, but don't worry about the world today and simply focus on spending time with those you love. I am down here in South Texas with my family and I wish you the best on this sacred day.

Don't worry, I will be back tomorrow with more fun marketing tips for you, but for now, I'm off to eat some carrot cake and relax with my family.

Happy Easter Blog

I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today’s digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest.

Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom-made for your company. Even if you are not in Tulsa, I also do have consulting available for you to purchase to get one-on-one help from me to kick-start your next project, company, idea…the skies the limit. Click here for more info on those services.

What is the Future of the Marketing Agency?

Welcome to Speakeasy's Social Sunday!

Each week I will be featuring tips and information on social media. Being that my agency has just started, this week's infographic from Marketo fits this week perfectly. Earlier in the week I explained what brought me to start a new agency, what the name Speakeasy Market Strategies means, and today I will give you some insight into the future. To start, let's take a look at what the experts are saying is the future of the Marketing Agency.

What is the Future of the Marketing Agency?

(Click the Infographic below to see it in its original non-smushed form ;)

Where does Speakeasy range in what the experts are predicting for the future of the agency?

I have always been a proponent of staying ahead of the curve and picking technologies that my needs and those of my clients. But on one hand, you do not want to be constantly moving from one automation company to the next. There is a learning curve on any new technology or service you are using; therefore time and consistency must become a factor in the decision process.

One of the core's of my business is the be able to meet the needs to my customers.

If my customer wants certain services that I am not proficient in, I will find the information to help them make the best decision to help them. In the end, if my customers grow and thrive based on the services and advice I provide, I consider my job well done. It is almost like the philosophy from the movie "Miracle on 34th Street" when the department store promised customers if they did not have the toy they were looking for, they would find it for them. In the end this strategy won them satisfied and loyal customers.

Another aspect of my company is to keep my clients up-to-date and relevant to their customers in today's world.

This means that I choose designers and contractors that understand branding for the current culture; as well as placing my clients on platforms that their customers frequent. Many businesses today have the philosophy that because they have been in business for years that they do not have to market themselves and can continue to utilize the same marketing strategy they have since day 1. This may work for a little while longer, but if companies are to stay in business they must adapt to the times in some form or another.

It is my job to figure out which platforms will work best for each client and then execute the plan.

It is still to be determined what other agencies in Tulsa and in the US will do, but Speakeasy will continue to innovate and meet the needs of our clients.

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I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today’s digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest.

Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom-made for your company. I also do have consulting available for you to purchase to get one-on-one help from me to kickstart your next, project, company, idea…the skies the limit. Click here for more info on those services.

Why Create Another Tulsa Agency?

Why Create Another Tulsa Agency?

Many of you may be asking, Kersten there are thousands of marketing consultants and agencies in the U.S. and around the world, why start another one? Even living in Tulsa, it seems the market is saturated. In my opinion, there are many saturated industries, but those that give optimal services and customer satisfaction are able to make a way in their market. Back in college we read the book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, which is what I intend to do.

The Road to Speakeasy

Obtaining the Education

From a young age I knew that one day I would own my own company. Of course at the time I had no idea what type of business, but little did I know that helping out in my parents real estate business would train me the early lessons of marketing. It was the sparks of my marketing childhood that drove me to pursue studying business in college. After completing my marketing degree at Oral Roberts University, I figured I might as well continue on and get an MBA as well since the job market was very difficult then.

It was during my time working on my MBA that I transformed the theory I learned from my marketing degree into applicable knowledge that would be the building blocks of this business. Unfortunately, when I was in school there was little career placement or opportunities for employment. I had spent to many years in school to help businesses with marketing, so I refused to simply take a job to pay the bills. I began networking on LinkedIn and obtained internships that would lead me to learn the lessons that would push me to branch out on my own.

The Life of an Intern

Dreams come true - Hubbard

While in my years of transition I had 3 internships and multiple part-time jobs to keep me afloat, as I learned the lessons I needed to learn in order to build this business. During my job hunting search I interviewed and networked with almost every medium/large marketing agency in Tulsa and interned for one for over 6 months.

This time showed me that many of the agencies were more out to get the large paycheck then really help their customer. Even their clients paid the extremely high prices simply because of the agency name, even if the work done was sub par. For many of these agencies the most important customer was the one that paid the highest price in their agency. This lesson has become a core in my business, no customer is greater than the other. Whether they have a small account or large with me, each is a priority.

Most of these places only served the large businesses, but for me I loved interacting with owners of small businesses and giving advice that would help them grow on a budget they could afford. Now don't get me wrong, I am here to support myself and family as well, but one can do that without taking advantage of people.

The Dip

It seemed my life of the intern and part-time employee had ended last year when I landed a job doing marketing for a hotel in town. It seemed like the perfect job for me since I had a long history of open houses with my parents, so showing people around a hotel and explaining design and structural details came naturally. The honeymoon period for this position quickly ended and the job became unbearable as people quit and I assumed more responsibility with little hope of help from upper management. But for all of the frustration, this job is what led me to create this company. It taught me many lessons on how to treat employees and manage people properly. Someday Speakeasy will bring on employees and these lessons learned will come in handy.

In May of 2012 I had reached my breaking point of job frustration. Of course it was early in my career and I was unsure if i should stick it out or begin pursuing something else. The book The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin sealed the deal for me. This short book in essence made you ask yourself the question of is it worth sticking in a job if there is real opportunity to grow or are the possibilities of finding something better than being miserable. After spending time thinking and praying (yes I do that occasionally, I am an ORU grad), I gave my 2 weeks notice and began searching for a new job. After a few weeks of hunting, I was presented with 2 choices: take another job or create my own.

Working for the hotel presented me with networking opportunities and it was from them that I met one of my current mentors, Clay Clark. It was Clay who spoke to me directly and said,

Kersten, you have a little obligations right now as you ever will, so if you are going to start your own business, now is the BEST time.

With the encouragement of Clay and another mentor Bruce Riggs, I had the confidence to go out on my own and it was then that the spark of hope was ignited within me. For the first time in a long time I was excited for my future and for the opportunities of my career.....and thus the birth of Speakeasy.

Speakeasy Today

The official creation of Speakeasy Market Strategies was in July 2013 and today I am continually working with new businesses and creating strategies to help them see success. The future holds great things in store for this company and I am excited to share all that is Speakeasy with you here.

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I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today’s digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest.

Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom-made for your company.

Why Speakeasy?

Learn about our Owner and how Speakeasy came to be.

Why Speakeasy?

It has been many months in the making and we are nowlive! Now many of you first coming to this site may be wondering, Speakeasy Market Strategies....what does it mean and why are there drinks all over the site? What kind of marketing agency features drinking in their business?

What's in a name?

Let's first start with the basics. When I was first brainstorming names for my company, I wanted it to have a deeper meaning than just a regular marketing agency. After all, this agency is what I am pursuing for my career, it has to be named something powerful, memorable, and something that people can understand. So many agencies today have names that must be explained in depth or that only aliens can pronounce. Marketing is meant to be understood and encourage people to act, so they must be able to understand who they are working with.

Now, I have always been fascinated with history and after hitting writer's block I took some time to define what marketing meant to me. All I could get in my head was "word of mouth." Marketing has progressed over the centuries, but at its core, people talk about the experiences they have with companies, the ads they see, and of course the opinions of their friends.  Ultimately people purchase based on many factors, but "word of mouth" has always been one of the MOST powerful tools for sales.

I then took the concept of "word of mouth" and began to ponder on powerful "word of mouth" campaigns from the past. It was then that the concept of the 1920's Speakeasy came to mind. During a time of prohibition, the selling of alcohol was outlawed, yet people sold it underground simply through "word of mouth." I am not condoning breaking the law in the least, but the strategy of "word of mouth" for the Speakeasy worked! In today's world we are consumed with tweeting, posting on Facebook, checking-in on Foursquare and such. Social media has created an opportunity for digital "word of mouth" marketing and companies leverage the world of social media for sales and brand awareness.

With the connection of the Speakeasy and marketing strategies, Speakeasy Marketing Strategies was born. My goal with my company is to build strategies that allow business owners to take time to enjoy life and be able to enjoy Happy Hour.

So take some time, look around the site. It is filled with free resources to help give you inspiration and information about the digital marketing world. I will be blogging about the basics of social media, marketing strategy, and advice for small business owners.

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I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today's digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest. Click the "Contact Us Now" button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom made for your company.