Why Speakeasy?
It has been many months in the making and we are nowlive! Now many of you first coming to this site may be wondering, Speakeasy Market Strategies....what does it mean and why are there drinks all over the site? What kind of marketing agency features drinking in their business?
What's in a name?
Let's first start with the basics. When I was first brainstorming names for my company, I wanted it to have a deeper meaning than just a regular marketing agency. After all, this agency is what I am pursuing for my career, it has to be named something powerful, memorable, and something that people can understand. So many agencies today have names that must be explained in depth or that only aliens can pronounce. Marketing is meant to be understood and encourage people to act, so they must be able to understand who they are working with.
Now, I have always been fascinated with history and after hitting writer's block I took some time to define what marketing meant to me. All I could get in my head was "word of mouth." Marketing has progressed over the centuries, but at its core, people talk about the experiences they have with companies, the ads they see, and of course the opinions of their friends. Ultimately people purchase based on many factors, but "word of mouth" has always been one of the MOST powerful tools for sales.
I then took the concept of "word of mouth" and began to ponder on powerful "word of mouth" campaigns from the past. It was then that the concept of the 1920's Speakeasy came to mind. During a time of prohibition, the selling of alcohol was outlawed, yet people sold it underground simply through "word of mouth." I am not condoning breaking the law in the least, but the strategy of "word of mouth" for the Speakeasy worked! In today's world we are consumed with tweeting, posting on Facebook, checking-in on Foursquare and such. Social media has created an opportunity for digital "word of mouth" marketing and companies leverage the world of social media for sales and brand awareness.
With the connection of the Speakeasy and marketing strategies, Speakeasy Marketing Strategies was born. My goal with my company is to build strategies that allow business owners to take time to enjoy life and be able to enjoy Happy Hour.
So take some time, look around the site. It is filled with free resources to help give you inspiration and information about the digital marketing world. I will be blogging about the basics of social media, marketing strategy, and advice for small business owners.
I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today's digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest. Click the "Contact Us Now" button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom made for your company.