Pinterest Analytics and How They Can Help Your Business Page

What are Pinterest Analytics?

Pinterest recently released it's own analytics for businesses to be able to track the activity on their pages. You could almost call this the Facebook Insights of Pinterest. Here is a great little video from Pinterest explaining their new feature.

What features are included in the analytics?

1. Track the traffic coming from your website to Pinterest.
2. See which pins get the most repins.
3. View who is pinning from your page and what else people pin alongside them.

How do you get the new Pinterest Analytics feature?

• In order to view the new Pinterest Analytics, you must first have a business Pinterest page. If you have not done this yet, you can convert your profile here or view our previous article on how to create a business page.

• The next step you must take is to verify your website. By doing this, Pinterest is able to track the pins from your website and give you the analytics you need. In order to verify your website you will need access to the back-end of your site. If you do not know how to do this, you may need to contact your web host. This process can be a bit tricky, it took me a few tries to understand how to do it, so do not feel discouraged.

Now you have set up Pinterest Analytics, but how do you view it?

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1. Simply scroll up to the top of your screen and hoover over your account. The drop down will appear and you can then click on the "Analytics" tab.
2. Once you have clicked on the tab, you then have the ability to see the analytics from Site Metrics, Most Recent, Most Pinned, and Most Clicked. You can even export these stats for your own analysis.

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Limitations of Pinterest Analytics

After looking into the Pinterest Analytics, it is clear that this tool is very useful, especially for those that get a lot of business from Pinterest, such as e-commerce websites. The main limit that this tool has is that it simply shows you the analytics of the pins and repins of your own website content. It does not show you the most repined and interacted pins that come from other people's sites and things that you have repined from others. Now why is that important? Well I don't know about you, but the majority of my pins do not come from me, but are repins from things I think are relevant for my customers. Wouldn't you like to know the analytics on those pins?

After looking around at other analytics tools, my favorite is by far PinLeague. Now this is a paid service, but they do have a limited FREE program available as well, which is perfect for those getting started.

• See WHO Pinned Content From Your Site.
• See which pins are driving traffic to your site.
• See HOW MUCH REVENUE Pinterest is driving to your site.
• See which users / affiliates help you generate revenue from Pinterest.
• Track COMPETITORS’ top pins from their domain.

And for the Advanced User they have these features:

• View top pins from your profile and filter by keyword, hashtag, category, board and more.
• Sort top pins from your domain (“Brand Mentions”) by metrics such as Repins, Likes and Comments.
• See which pins drive traffic to your site.

Here is a link to their analytics. If you are serious about Pinterest, I suggest you take a look.

Why You Need to Track Your Pins

Having the ability to track your pins is key if you are truly wanting to grow your page and increase your ROI through Pinterest. Of all the social media platforms, Pinterest by far has the greatest potential to bring actual sales through your door. According to Daniel Maloney of PinLeague, Pinterest creates more referrals per user and more revenue per referral than Twitter and Facebook combined and it is cheaper to obtain a Pinterest follower than gaining fans on all the other social media networks. To me the numbers are in your favor, which means it is time to take this platform serious.

By tracking your pins, you are essentially able to trend spot among your following. You can see what they like from you and others, which allows you be innovate and change your strategy as needed to fit the needs of your customers. I don't know about you, but as a marketer this is extremely exciting. Knowing what the customer likes and wants can be a daunting task, but tracking pins allows you to see into the mind of your customer. It also allows you to see who your brand advocates are, which means you can reach out to them and gain valuable insight for your brand.

Overall the new Pinterest Analytics tool is a great asset to businesses, but there is much room to be desired. Feel free to leave a comment below with any questions you may have about this new Pinterest feature. I would love to hear how you are liking it.

The Marketing Dame,

I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today’s digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest.

Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom-made for your company. Even if you are not in Tulsa, I also do have consulting available for you to purchase to get one-on-one help from me to kick-start your next project, company, idea…the skies the limit. Click here for more info on those services.

Beginning Tips on How to Use Pinterest for Business

So you have created your business Pinterest page, now what?

Below are some great tips from ClickLabs to get you started.

Pinterest Infographic infographic

Additional Pinterest Tips to Kick-start your Page

Import your contacts

• Currently Pinterest no longer allows you to invite people to your page via e-mail, but you can find friends instantly by connecting your Twitter account.

• In the meantime, you can send out an e-mail to your customers and contacts letting them know that you now have a Pinterest page. This will help stimulate some following. If you do this, it is IMPORTANT that you have spent some time building your page so when they come to see your new page, you have content for them to see. Otherwise, they will likely not follow you.

Do Your Research

• Here is a guerrilla marketing tactic for you to seek out what your competition is doing. Take a look and see if they have a Pinterest page and if they do, take a look at who is following their page. It is likely that if those people are following that company, that they will follow your page as well, as long as you are producing relevant content.

• Look at companies that have complimentary products/services to yours and begin following some of their followers.

• A good example would be, you are a local gym and a complementary product would be workout clothes. Therefore if I were the gym, I would begin following local workout clothing stores, for those that wear workout clothes from a local store, likely workout within the area.

Using these tactics your business Pinterest page will be up and running in no time. If you would like some advice on growing your page more, send me an e-mail at Kersten at Speakeasy Market Strategies dot com.

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I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today’s digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest.

Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom-made for your company. Even if you are not in Tulsa, I also do have consulting available for you to purchase to get one-on-one help from me to kick-start your next project, company, idea…the skies the limit. Click here for more info on those services.

Should You Add Pinterest to Your Social Media Strategy?

Should You Add Pinterest to Your Social Media Strategy?

One of the big questions I get asked as a social media strategist is, "Should I have a business Pinterest account?" Most clients question the ROI of Pinterest and whether it is worth their time. Below are a few keys to help you decide if being on Pinterest is right for you and your company.

Do you already have traffic coming from Pinterest?

The key benefit to companies being on Pinterest is increasing the traffic to their website. If you have appealing content that people like they will "pin" it on Pinterest. From there if the content is good and a product or service they want, people will "repin" the pin. Once your content is circulating on Pinterest, some customers may decide they would like the product or service that they pinned. When people click on the pin, they are redirected back to your website and potentially buy from your site.

It see if you should be on Pinterest, you need to look at your current website traffic. This can be done either through Google Analytics or the back-end of your website. These tools tell you where your traffic is coming from and you may already have traffic coming from Pinterest. If you see a decent amount of traffic is coming from Pinterest, then you would likely benefit from having a business account.

Do you have continuous high quality visual content?

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The successful content on Pinterest are the pins that are visually appealing. Whether you are in a B2C industry or B2B, those that have content that is appealing and relevant will see a ROI from Pinterest. Your visual content cannot just be promotional, but the content must be items that your customers would want to share and expresses them. This content can be photography, graphic design, or even videos.  If you do have content that is visually appealing and you can continue to produce high quality content, then Pinterest may be for you.

Do you have time for Pinterest?

For the most part, all social media is labor-intensive. If you are running your own social media, you can either have a presence in all of the networks and burn yourself out or pick a few and do them well. All social media is not created equally and not all companies will see success in it; which is why it is important to understand who is using each network and pick the ones that best fits your company and customers. I always say if you cannot make the time for social media, it is best to stay out. Nothing looks worse to a customer than having a social media platform that has not been updated in months, let alone years. It is my opinion that if you do not have the time, then do not mess with it. But ifyou do not have the time, but know it is right for your customers and you answered "yes" to the 2 previous questions, then perhaps it is time to think about hiring someone to manage it for you (insert self promotion here ;).

Time to make a decision...

Pinterest is a great tool for driving traffic and creating and displaying your brand, company culture, and products. If you already have social media traffic, have strong and continuous visual content, and have time or cash to devote to this platform, then Pinterest is a good choice for your company. If you need help getting started or are looking for someone to help teach or manage your social media, take a look at my social media services. If you don't find what you are looking for, shoot me an e-mail at Kersten at Speakeasy Market Strategies.com.

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I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today’s digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest.

Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom-made for your company. I also do have consulting available for you to purchase to get one-on-one help from me to kickstart your next, project, company, idea…the skies the limit. Click here for more info on those services.