The First Steps to Creating a Business Pinterest Account

I Want to Create a Business Pinterest Account, But Where Do I Start?

So you have taken the time to analyze if you should create a business Pinterest account, now it is time to get started. First you must decide if you would like to connect your business to your personal account or if you would like to create an account for your business exclusively. Here are the pros and cons of both.

Personal vs. Business

Personal Account

Pros

• You can connect your account to your personal Facebook page. By doing this you will be able to gain a following from your current friends on Facebook.
• If your brand and company revolves around you and you are the heart of the company, then letting people see a little of your personal life is not a bad thing.

Cons

• You will be forever connected to your brand, making the following you gather on your personal page, not be able to be transferred if you ever decided to sell your company.

Business Account

Pros

• Your account will be customized for just your brand and for your customers, there will be no irrelevant boards as would be the case with a personal account.
• The account will be part of your brand and if you ever sell it will be able to enhance your brand and potentially increase the value of your company.
• Only business accounts will be able to have access Pinterest Analytics, similar to Facebook Insights, but for Pinterest (you must verify your account to have these, but it is very simple to do--that will be covered later this week).

Cons

• You will not be able to incorporate your Facebook friends to stimulate your following (Facebook can only be connected to one account, so if you already have a personal account you will not be able to connect the business page).  You will be able to connect your company twitter account.
• A little more work will need to be done to start people following you since you cannot connect your personal or business Facebook accounts.

Once you have decided which type of account is best for you, it is then time to start an account. In my opinion, any business should create a Business Account, even though it is a little more work to start, but to me the benefits outweigh the costs. But if you should choose to only have a personal account, you can create one here.

Tomorrow I will cover the ins and outs of creating a business account, so stay tuned.

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I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today’s digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest.

Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom-made for your company. Even if you are not in Tulsa, I also do have consulting available for you to purchase to get one-on-one help from me to kick-start your next project, company, idea…the skies the limit. Click here for more info on those services.

Should You Add Pinterest to Your Social Media Strategy?

Should You Add Pinterest to Your Social Media Strategy?

One of the big questions I get asked as a social media strategist is, "Should I have a business Pinterest account?" Most clients question the ROI of Pinterest and whether it is worth their time. Below are a few keys to help you decide if being on Pinterest is right for you and your company.

Do you already have traffic coming from Pinterest?

The key benefit to companies being on Pinterest is increasing the traffic to their website. If you have appealing content that people like they will "pin" it on Pinterest. From there if the content is good and a product or service they want, people will "repin" the pin. Once your content is circulating on Pinterest, some customers may decide they would like the product or service that they pinned. When people click on the pin, they are redirected back to your website and potentially buy from your site.

It see if you should be on Pinterest, you need to look at your current website traffic. This can be done either through Google Analytics or the back-end of your website. These tools tell you where your traffic is coming from and you may already have traffic coming from Pinterest. If you see a decent amount of traffic is coming from Pinterest, then you would likely benefit from having a business account.

Do you have continuous high quality visual content?

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The successful content on Pinterest are the pins that are visually appealing. Whether you are in a B2C industry or B2B, those that have content that is appealing and relevant will see a ROI from Pinterest. Your visual content cannot just be promotional, but the content must be items that your customers would want to share and expresses them. This content can be photography, graphic design, or even videos.  If you do have content that is visually appealing and you can continue to produce high quality content, then Pinterest may be for you.

Do you have time for Pinterest?

For the most part, all social media is labor-intensive. If you are running your own social media, you can either have a presence in all of the networks and burn yourself out or pick a few and do them well. All social media is not created equally and not all companies will see success in it; which is why it is important to understand who is using each network and pick the ones that best fits your company and customers. I always say if you cannot make the time for social media, it is best to stay out. Nothing looks worse to a customer than having a social media platform that has not been updated in months, let alone years. It is my opinion that if you do not have the time, then do not mess with it. But ifyou do not have the time, but know it is right for your customers and you answered "yes" to the 2 previous questions, then perhaps it is time to think about hiring someone to manage it for you (insert self promotion here ;).

Time to make a decision...

Pinterest is a great tool for driving traffic and creating and displaying your brand, company culture, and products. If you already have social media traffic, have strong and continuous visual content, and have time or cash to devote to this platform, then Pinterest is a good choice for your company. If you need help getting started or are looking for someone to help teach or manage your social media, take a look at my social media services. If you don't find what you are looking for, shoot me an e-mail at Kersten at Speakeasy Market Strategies.com.

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I may not be able to take you out for that drink, but I am here to help get your marketing on the right track. If you are business owner that feels like they are struggling in today’s digital marketing, then look no further. We are here to help you be able to get back to what you do best and we can handle the rest.

Click the “Contact Us Now” button to get started. If you would like a sample of the ideas we could generate for you, click here for a free digital marketing report, custom-made for your company. I also do have consulting available for you to purchase to get one-on-one help from me to kickstart your next, project, company, idea…the skies the limit. Click here for more info on those services.